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The Reborn

elixirradio | May 5, 2019

It was in the end of 2011, when Elixir Radio took shape and sound. A station with youthful ownership status but also young audience. A youthful craze that believed it can conquer everything and, partly, succeeded.

When Elixir Radio aired for the very first time, nobody expected what heights it can reach. When it is composed of teenagers, it is logical for someone to not take them too seriously. The outcome and history though, proved the exact opposite. Elixir Radio, for 5 years, managed to climb onto the top of Greek audience’s choice and in quite high positions worldwide. You could find “elixir” in every corner of the country, either through Events or through party sponsorships, for social and charity happenings. It could be found into all the musical events of the country, collaborating with the biggest record companies of it along with reputable labels abroad.

Everybody remembers the beginning of the biggest project of station, somewhere in early 2012, when Elixir Radio and “Elixir Marathon Sundays” broadcasted a “music marathon” with more than 12 hours of non-stop music, without any break for advertisments. With the young ones of the station, in the beginning, to DJ sets by some of the most famous DJs and producers of the world, without saying any names cause really I wouldn’t like to not include someone. And by that, the station reached its end on 2016, streaming for a few more months till this also ended.

Everyone who deals with radio and even more those who deal with music, know and sense this feeling, this needle or drug, if you’d want to call it this way, of being away from it. It pulls you and makes you seek it in every possible way. And, as natural as it is, the same happened with us. All those years we’ve been discussing for endless hours until we find out where the mistake was and how we could return once again, without those mistakes. Two years have passed, from the day the station closed, and by having everything settled by now, it can return. Wiser, stronger and by all means with way more ambitions. Searching everything in a more targeted way, it is now in the position to revolutionize again through it’s program flow all the way to Elixir Rave Zone (Elixir Marathon Sundays), which will also return stronger than ever.

Written by elixirradio


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